UX Designer · Sydney
Ria Liem
Designing an internet that doesn't confuse your parents.
UX Strategy & Roadmap:
Digital Renewals Experience
A rewards hub was the brief. I turned it into a research-backed UX strategy and roadmap, prioritizing 19 initiatives to cut renewal friction and lift retention.
Small Tweaks,
Massive Gains
A proximity redesign and personalised homepage lifted insurance conversions, proving small, data-backed UX changes move serious revenue.
Redesigning
Allianz's Front Door
The Allianz homepage was losing users. A 72% drop-off rate and a layout that screamed car insurance. I led the redesign to fix that, resulting in 7% more quote starts and a 20% drop in bounce rate.
From Call Centre
to Self-Serve
Thousands of Telstra customers had no way to upgrade their device online without calling in. I led the UX for a new self-serve upgrade journey, cutting call centre volumes by 10% in its first month.
